Beating the odds
Forbes.com published an article about why small businesses fail. The article stated, “According to the Small Business Administration (SBA) Office of Advocacy’s 2018 Frequently Asked Questions, roughly 80% of small businesses survive the first year. That number might be surprisingly high to you, especially considering the commonly-held belief that most businesses fail within the first year.
Trust and Loyalty
Loyalty is a result of trust, and trust guides some very powerful emotions. You can have amazing products or services, but if people don’t trust the integrity of your business or organization, they will purchase from the competition. The consumer’s obsession with digital research is reshaping the customer journey. The challenge is, we have to build trust before they even walk in the door.
What happens when the honeymoon is over?
Understanding your “why” gives you direction — having a meaningful why provides you with purpose. Simon Sinek explains in his Golden Circle theory, “People don’t buy what you do. They buy why you do it.” He further emphasizes the importance of knowing your "why" and the science behind it in one of the most popular TedTalks. Here is a clip of it that will leave you inspired with a greater understanding of its importance. I encourage you to take 4 minutes to watch it.
Your customer’s values will only have a chance to align with your companies when they know why you do what you do. This tends to create brand loyalty – which creates loyal customers who not only frequent your business, but could potentially become a brand ambassador. Starting to see the power?
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