If you haven't already, be sure to checkout Part 1 of this blog, Why bother? Trying to stand out among the 10,000 marketing messages the average person is exposed to per day is a bit of a daunting task. If you have found your "why," your passion, and your purpose, this may not seem like a challenge at all. In fact, you’re probably dying to show those 10,000 marketing messages how it’s really done! But first, let's talk strategy...
Well, everyone loves a good story. According to Donald Miller, CEO of StoryBrand and best selling author, the average brain daydreams 30% of the time, but will not daydream if you’re watching a movie, or going on a Netflix binge that may or may not last for days… Don’t worry, I won’t judge😉. If you have spent the time to discover your "why" (like we talked about in part 1 of this blog), you already have a start to content – so start telling your story! Brands are driven by storytelling. Make it compelling, so it resonates with your target audience.
The infographic below will help you get started. It covers:
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